Exploria is Engaging the Desktop as an Intelligent Marketing Channel with New Breakthrough webTOP™ Software Technology

 

May 7, 2007

Hartford, CT– Exploria, a software company specializing in communication and content management systems for the life sciences industry launches its new breakthrough technology webTOP™.  This software is a web-to-desktop, behavior driven intelligent channel designed to “learn” web user behavior and deliver information to the user’s desktop based upon algorithmic intelligence.  webTOP™ also drives the user to key web-based information and activities from the customer’s desktop when content viewed offline matches the user’s identified and inferred preferences.

This new technology redefines direct marketing by creating relationships with customers through a personalized desktop icon.  Customers automatically receive targeted “bite-sized” segmented information dropped into a library manager over a long period of time rather than being inundated with excessive information all at once. Thus, the information is delivered to the user in small increments and “in context” to the users immediate need.

Leo Herbette, MD, PhD, and CEO of Exploria has been pioneering intelligent Community Networks™ applications for a variety of pharma-related activities and believes, "In this age of information overload, webTOP™ offers the customer assurance that the information received will be on target, in the right quantity, and packaged in a media format that is customized to the individual's learning behavior."

webTOP™ continually and gently engages the customer with information, dynamically analyzing valuable behavior based data to automatically make decisions on the next round of information to push to the customer.  This technology offers organizations an alternative intelligent marketing channel to engage and directly nurture an ongoing relationship with their customers.      

 

About Exploria

Exploria is an enterprise software development company headquartered in Hartford, CT and maintains a global presence through its worldwide strategic alliance partner companies.  Exploria focuses on marketing and sales content management software built on its powerful Community Networks™  platform to automatically manage, communicate and control information over the Internet direct to the desktop, while fostering collaboration among  users in that community.  For more information about Exploria, please visit us at www.exploria.com or email us at exploriapr@exploria.net

Exploria contact: Joanna Surowiec surowiec@exploria.com