Exploria and openQ Form Partnership in First Closed Loop KOL Management
Platform
Strategic Partnership to Provide State of the Art Solution for KOL
Management
FOR IMMEDIATE RELEASE
Primary Exploria Contact:
Michelle Vecchiarelli
860.523.8864
vec@exploria.com
Primary openQ Contact:
Jackie Hanley
781-487-4625
jhanley@racepointgroup.com
September 12, 2006
Hartford, CT and Charlottesville, VA - Exploria, a software
company specializing in communication and content management in the
life sciences industry and openQ, a provider of integrated relationship
management solutions, jointly announced today a strategic partnership
to create a state-of-the-art solution for both KOL content and relationship
management.
This partnership will offer the pharmaceutical industry the only Closed
Loop solution for KOL relationship, activity and content management
by combining Exploria's Direct to Desktop Community Network™ platform
with openQ's web portal KOL relationship and strategy functionality.
"Our partnership with openQ enables us for the first time to close the
loop between pharmaceutical companies and their highly valued KOLs,"
said Leo Herbette, CEO, Exploria. The problem with influence mapping
and the whole KOL relationship management paradigm is related to the
validity of the feedback data from pharma to KOL and KOL to pharma.
Now we will be able to build true communities of KOLs with their pharmaceutical
partners and provide a way to foster real world networked collaborations,
including the often ignored power of KOL-KOL relationships."
Research conducted by Forrester Research, an independent research firm,
cited openQ and Exploria as leaders in KOL management platforms and
simultaneously showed that Exploria offers, "…the only solution
with KOL client-side software to manage content and track activities
on the KOL's desktop." (The Forrester Wave: Key Opinion Leader Management
Platforms, Q2 2006, Forrester Research, Inc., June 2006).
The Closed Loop KOL Management solution will offer pharmaceutical companies
a direct relationship to engage KOLs from their desktops and secure
valuable off-line interaction data not possible using only an online
web portal approach.
"openQ is committed to providing its life sciences and pharmaceutical
customers with the most innovative and strategic KOL management solutions,"
said Jim Zuffoletti, president and co-founder of openQ. "By incorporating
Exploria's Community Network™ platform into our solution, openQ
can ultimately offer a uniquely advanced and integrated technology solution
to address all KOL management needs."
With different yet complementary strengths, Exploria and openQ agreed
a partnership would showcase each company's strengths, allowing each
to best serve its customers. The collaboration of Exploria's unique
KOL application side software and openQ's advanced technical features
will position both companies ahead of competitors within the KOL management
industry.
About Exploria
Exploria is an enterprise software development company headquartered in Hartford,
CT and maintains a global presence through its worldwide strategic alliance
partner companies. Exploria focuses on software for building Community
Networks™ of people to automatically manage, communicate and control
information using the Internet while fostering collaboration amongst
the users in that community. For more information about Exploria, please
visit us at www.exploria.com or email us at
info@exploria.com.
Exploria contact:
Michelle Vecchiarelli
860-523-8864
vec@exploria.com
About openQ
openQ, headquartered in Charlottesville, VA, develops and delivers solutions
for the strategic management of key relationships across life science
and other industries. With a culture committed to improving business
insights and intelligence, openQ is focused on the market knowledge
and thought leadership that drives technology advances and optimizes
business results. For more information, visit www.openq.com.
openQ contact:
Jackie Hanley
781-487-4625
jhanley@racepointgroup.com