Meet Exploria
May 21, 2007
Henry Slotnick, PhD, and Leo Herbette, MD, PhD, will be presenting at the
5th Annual Pharmaceutical Meetings Invitational
The invitational is being held at the Jumping Brook Country Club in Neptune, NJ on May 21, 2007 and provides an afternoon of education, networking, golf and a charitable contribution. All proceeds will be donated to Project Hope.
To register, please visit www.mcmag.com/events
May 17-18, 2007
Exploria co-presents lecture on leveraging the Principles of Physician Learning to Develop More Efficient and Effective Programs
What: CBI's Bio/Pharmaceutical and Medical Device Promotional Programs Forum
Where: Hilton Philadelphia City Avenue in Philadelphia, PA
When: May 17-18, 2007, lecture on Day 2 Friday May 18 at 9:00am
Who: Leo Herbette, M.D., PhD., CEO of Exploria and Henry Slotnick, PhD., Professor Emeritus, University of North Dakota
Exploria is pleased to announce it's participation in CBI's Forum on Bio/Pharmaceutical and Medical Device Promotional Programs, held in Philadelphia, PA on May 17-18, 2007. The forum sets a stage for learning how to work with program guidelines, training and recruiting speakers and measuring return on education. Leo Herbette and Henry Slotnick will be presenting a case study that will focus on three principles that guide instructing physicians, prepared instruction based on these three principles and determining ROI on the implemented session.
Click Here to register for CBI's Bio/Pharmaceutical and Medical Device Promotional Programs Forum held in Philadelphia, PA on May 17-18, 2007
November 14, 2006
Exploria participates in Open Panel Disucssion
Dr. Leo Herbette of Exploria participated in an open panel discussion at CBI's 3rd Annual Key Opinion Leader Forum that focused on how to improve the public’s perception of KOLs and Pharma, especially in light of the growing perception that KOLs are “selling out” their influence to pharma without the public’s best interest in mind.
Dr. Herbette used a recent full page ad printed in USA today for Lipitor featuring Dr Jarvik, inventor of the Jarvik mechanical heart, as a point of discussion in the panel. A controversial topic to say the least, much discussion was generated with heavy audience involvement.
November 13, 2006
Exploria Sponsors 3rd Annual Key Opinion Leader Forum
Exploria Inc. is pleased to announce sponsorship of the 3rd
Annual Forum on Defining Appropriate and Effective Interactions with
Thought Leaders and Key Opinion Leaders (KOLs), held in McLean,
Virginia November 13-14. The Forum sets a stage for clinical/medical
affairs, medical science liaisons and marketing/ academia institutions
to interact and discuss strategies to maximize collaboration with KOLs
throughout the product lifecycle.
Leo Herbette, MD, PhD, CEO of Exploria, will present a case study on
Exploria's Direct to Desktop platform including an explanation
of paradigm shifting KOL behavior, product benefits, ways to accommodate
regulatory and compliance issues regarding content, KOL issues encountered
with this new approach and, most importantly, ways to improve KOL management.
This case study will illustrate how Exploria's Direct to Desktop
Community Network Platform was adopted by one of the industries top
pharmaceutical companies and the results of implementing an internal/external
centralized KOL management, training and content management platform
across several brands. The session will cover platform features such
as electronic contract signing, KOL self-paced training, auto-updateable
content management, secure content distribution and automated "rules
and permissions" of content usage that all run in a 'wizard' like fashion
for ease of KOL and pharmaceutical use.
The goal of this session is to empower participants with ideas on how
to improve KOL management and increase ROI by implementing a platform
technology that centralizes KOL management and help build stronger KOL
relationships.
January 24, 2006
ACCESS the recent Webinar on ESP (Exploria Sales Platform)
Exploria and Accenture held their Webinar on ESP (Exploria Sales Platform) Technology and it's role in Closed Loop Promotion. If you could not attend the webinar live, you may access an archive of it by registering at the following location:
Integrating Closed Loop Promotion into the Evolving Selling Model
Pharmaceutical Executive has hosted a FREE Interactive Webinar
on January 24, 2006, from 12:00 to 1:00 PM EST. Speakers in this
webinar provide insight into their experience with tablet PC deployment
to pharmaceutical field forces and provide recommendations to you as
you consider implementation or modification of your deployment of this
technology.
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• Overview of pharma experience to date with tablet PC deployment
• How to build and manage sales rep-prescriber relationships as company assets
• Understanding how prescribers learn and what they want from the detailing experience
• How to integrate tablet PC software simply into your current selling environment
• The importance of interactive content to ensuring successful metrics measurement
• How to introduce flexibility in information flow between the prescriber and your rep while automatically maintaining regulatory and compliance policies
• Understand a fresh perspective for integrating tablet PCs into the field selling environment on the "Community Network" platform
Presented by Pharmaceutical Executive. Sponsored by Influent,
Accenture and Exploria.